If you are looking to understand how many viewers watched key moments or skipped your video ad, you should use Video Creative Analytics to understand this metric.
- Ads Creative Studio
- Create with Google
- Google’s ABCDs of effective creative
- Video Creative Analytics
The correct answer is: Video Creative Analytics
Get powerful insights on your ads with reporting and analytics.
After launching a campaign, Video Creative Analytics helps you see how many people watched the key moments in your ads. You can see, second by second, when they abandoned or skipped your ad.
Use this information to optimize and inform creative decisions, build new experiments, and get ideas for sequences and customization. It’s a great tool for customers looking for more data and insights behind their video creative beyond the standard media metrics.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/650609
Read more here: https://support.google.com/google-ads/answer/6086441