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You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?

If you’re creating a video ad with the purpose to ask people to take action. Including a specific call-to-action (CTA) would best support that goal.

  • Provide multiple options for how viewers can take action.
  • Include a generic call-to-action (CTA).
  • Keep audio to a minimum so viewers focus on the call-to-action (CTA).
  • Include a specific call-to-action (CTA).

The correct answer is: Include a specific call-to-action (CTA).

Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. Using specific calls-to-action (for example, Visit site, Sign up, Buy now) or including a Search bar are tactics that correlate positively with all brand metrics.

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