If your goal is to drive reservations for a hotel chain through its website, you should use Book Now call-to-action in your video ad campaign.
- Call now
- Learn more
- Check us out
- Book now
The correct answer is: Book now.
Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. The research is clear: Asking the audience to take action and directing them to do what you want is a positive factor across marketing objectives. Giving your audience a clear CTA to reinforce your message and encouraging them to act is key.