Home » Google Ads Creative Certification » You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?

You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?

Last Updated on 3 years ago by School4Seo Team

If your goal is to drive reservations for a hotel chain through its website, you should use Book Now call-to-action in your video ad campaign.

  • Call now
  • Learn more
  • Check us out
  • Book now

The correct answer is: Book now.

Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. The research is clear: Asking the audience to take action and directing them to do what you want is a positive factor across marketing objectives. Giving your audience a clear CTA to reinforce your message and encouraging them to act is key.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761/

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Nitin Batra. (2023). You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?. School4Seo. https://school4seo.com/google-ads-creative-certification/youre-creating-a-video-ad-for-a-hotel-chain-and-your-goal-is-to-drive-reservations-through-its-website-which-call-to-actions-ctas-should-you-use-in-the-ad/
Nitin Batra. “You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?.” School4Seo, July 7, 2023, https://school4seo.com/google-ads-creative-certification/youre-creating-a-video-ad-for-a-hotel-chain-and-your-goal-is-to-drive-reservations-through-its-website-which-call-to-actions-ctas-should-you-use-in-the-ad/.
Nitin Batra. “You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?.” School4Seo. July 7, 2023. https://school4seo.com/google-ads-creative-certification/youre-creating-a-video-ad-for-a-hotel-chain-and-your-goal-is-to-drive-reservations-through-its-website-which-call-to-actions-ctas-should-you-use-in-the-ad/.
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