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You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?

If your goal is to drive reservations for a hotel chain through its website, you should use Book Now call-to-action in your video ad campaign.

  • Call now
  • Learn more
  • Check us out
  • Book now

The correct answer is: Book now.

Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. The research is clear: Asking the audience to take action and directing them to do what you want is a positive factor across marketing objectives. Giving your audience a clear CTA to reinforce your message and encouraging them to act is key.

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