Attention, branding, connection, and direction are the key elements of Google’s ABCDs of effective creative
- Audience, Branding, Creativity, Direction
- Attention, Branding, Creativity, Direction
- Attraction, Branding, Connection, Direction
- Attention, Branding, Connection, Direction
The correct answer is: Attention, Branding, Connection, Direction.
The key elements of Google’s ABCDs of effective creative are:
- Attention – Hook and sustain – attention with an – immersive story.
- Branding – Brand early – often, and richly
- Connection – Help people – think or feel – something.
- Direction – Ask people to – take action.