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What are the key elements of Google’s ABCDs of effective creative?

Attention, branding, connection, and direction are the key elements of Google’s ABCDs of effective creative

  • Audience, Branding, Creativity, Direction
  • Attention, Branding, Creativity, Direction
  • Attraction, Branding, Connection, Direction
  • Attention, Branding, Connection, Direction

The correct answer is: Attention, Branding, Connection, Direction.

The key elements of Google’s ABCDs of effective creative are:

  • Attention – Hook and sustain – attention with an – immersive story.
  • Branding – Brand early – often, and richly
  • Connection – Help people – think or feel – something.
  • Direction – Ask people to – take action.

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