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Home » Google Ads Creative Certification » You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

Last Updated on 2 weeks by School4Seo Team

You’re creating a Discovery campaign with the goal of generating leads for a local tourism company, you should upload images of tourists enjoying their tour in scenic locations.

  • Only your main website photo
  • Images of tourists enjoying their tour in scenic locations
  • Only your best-performing image from social media
  • Images of tourists in locations both on and off the tour

The correct answer is: Images of tourists enjoying their tour in scenic locations.

Explanation: Images of tourists enjoying their tour in scenic locations are ideal for a Discovery campaign aiming to generate leads for a local tourism company.

These visuals capture the desired experience, creating emotional appeal and piquing interest. Seeing others enjoying tours in beautiful settings encourages potential customers to imagine themselves doing the same. This approach resonates with the target audience and effectively communicates the value proposition, increasing the likelihood of lead generation. Authentic, engaging visuals are crucial for Discovery campaigns, as they drive engagement and encourage users to learn more.

Images of tourists enjoying their tours in scenic locations should be used for a local tourism company’s discovery campaign. High-quality images that are contextually relevant tell a more engaging story about your products or services and are more likely to inspire action.

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