If you’re managing app campaigns for a financial services company, you should use a screen-capture video of someone exploring their financial performance page.
- A video that tells a complete story, including the user’s financial problem and how the app solves it
- A headline that states the name of the app and a call-to-action to download
- An image of someone holding a phone with the app on-screen and a logo overlayed
- A screen-capture video of someone exploring their financial performance page
The correct answer is: A screen-capture video of someone exploring their financial performance page.
Emphasize app experience over storytelling. Emotional appeal is important, but prioritize showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits.
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