If you are aiming to drive sign-ups for your software’s free trials, you should set the context and include a clear call-to-action in a video ad with an action objective.
- Focus on people to get the product noticed.
- Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
- Focus on audio and supers to reinforce your message.
- Set the context and include a clear call-to-action.
The correct answer is: Set the context and include a clear call-to-action.
A CTA is only as strong as the context it’s in. Add enticing value as a powerful nudge.