Home » Google Ads Creative Certification » You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?

You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?

If you are aiming to drive sign-ups for your software’s free trials, you should set the context and include a clear call-to-action in a video ad with an action objective.

  • Focus on people to get the product noticed.
  • Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
  • Focus on audio and supers to reinforce your message.
  • Set the context and include a clear call-to-action.

The correct answer is: Set the context and include a clear call-to-action.

A CTA is only as strong as the context it’s in. Add enticing value as a powerful nudge.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761

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