You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. You should use tightly framed product shots with audio brand mentions in the first five seconds of the video ad.
You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
- Set up the problem the product solves and include a brand logo.
- Focus only on the brand logo and audio, and showcase the product after the first five seconds.
- Use tightly framed product shots without audio to avoid overwhelming viewers.
- Use tightly framed product shots with audio brand mentions.
The correct answer is: Use tightly framed product shots with audio brand mentions.
Reinforce with audio: Use audio brand mentions via on-screen text or voice-overs to supercharge performance.
The first five seconds are an important branding moment for awareness. Use tightly framed product shots with audio brand mentions for an extra kick.
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