Home » Google Ads Creative Certification » You want to improve a video ad’s effectiveness. Which post-production edit will help you achieve your goal?

You want to improve a video ad’s effectiveness. Which post-production edit will help you achieve your goal?

If You want to improve a video ad’s effectiveness post-production, you should increase the pace and tighten the framing to achieve your goal.

  • Increase the pace and tighten the framing.
  • Lower the brightness to optimize for mobile device viewing.
  • Add closed captions since most viewers will watch with the sound off.
  • Remove supers so they don’t compete with the audio.

The correct answer is: Increase the pace and tighten the framing.

Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.

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