If You want to improve a video ad’s effectiveness post-production, you should increase the pace and tighten the framing to achieve your goal.
- Increase the pace and tighten the framing.
- Lower the brightness to optimize for mobile device viewing.
- Add closed captions since most viewers will watch with the sound off.
- Remove supers so they don’t compete with the audio.
The correct answer is: Increase the pace and tighten the framing.
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.