Home » Google Ads Creative Certification » You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?

You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?

By replacing the assets that have a low-performance label in the asset report, you can keep creative fresh for users while maintaining consistent results.

  • Remove the assets and add new ones that follow best practices even more closely.
  • Replace all the assets at once so they can be distributed evenly.
  • Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
  • Replace assets that have a low performance label in the asset report.

The correct answer is: Replace assets that have a low performance label in the asset report.

Refreshing creatives is important and should happen every two or three months, as users get tired of viewing the same creatives after a while.

Start with replacing assets that have a performance grouping label of “low” (this information can be found in the ACe Asset Report).

Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877

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