You can keep creative fresh for users without sacrificing results by replacing assets that have a low-performance label in the asset report.
- Replace all the assets at once so they can be distributed evenly.
- Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
- Remove the assets and add new ones that follow best practices even more closely.
- Replace assets that have a low performance label in the asset report.
The correct answer is: Replace assets that have a low performance label in the asset report.
Refreshing creatives is important and should happen every two or three months, as users get tired of viewing the same creatives after a while.
Start with replacing assets that have a performance grouping label of “low” (this information can be found in the ACe Asset Report).