Home » Google Ads Creative Certification » Your app campaign has been successful but you’ve been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?

Your app campaign has been successful but you’ve been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?

You can keep creative fresh for users without sacrificing results by replacing assets that have a low-performance label in the asset report.

  • Replace all the assets at once so they can be distributed evenly.
  • Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
  • Remove the assets and add new ones that follow best practices even more closely.
  • Replace assets that have a low performance label in the asset report.

The correct answer is: Replace assets that have a low performance label in the asset report.

Refreshing creatives is important and should happen every two or three months, as users get tired of viewing the same creatives after a while.

Start with replacing assets that have a performance grouping label of “low” (this information can be found in the ACe Asset Report).

Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877

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