Home » Google Ads Creative Certification » Which feature could help a retailer ensure that their Search ads accurately reflect details about their company’s annual sale?

Which feature could help a retailer ensure that their Search ads accurately reflect details about their company’s annual sale?

Countdown customizers help a retailer ensure that their Search ads accurately reflect details about their company’s annual sale.

  • Location insertion
  • Keyword insertion
  • Dynamic customizer
  • Countdown customizer

The correct answer is: Countdown customizer.

Let potential customers know about sales or special events by adding a countdown to your ad text. Countdown customizers count down by day, then by the hour, and finally by the minute.

You can add one countdown customizer per ad in the headline or description fields. You’ll also need at least three headlines without ad customizers for the ad to be created.

Countdown customizers come in both COUNTDOWN and GLOBAL_COUNTDOWN formats. Use GLOBAL_COUNTDOWN if you’re counting down to a time that’s consistent globally, as the time of a sports match.

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