If you’ve identified important audiences that have a high rate of conversion from your existing video ads, also want to boost conversion rates further, you should use Google’s experimentation tool. This tool test multiple creatives against one important audience segment.
- Test one creative against all-important audience segments.
- Test multiple creatives against two important audience segments.
- Test the same creative against two important audience segments.
- Test multiple creatives against one important audience segment.
The correct answer is: Test multiple creatives against one important audience segment.
Consumer behaviour is rapidly evolving, so constant experimentation and testing are necessary to stay relevant. The most successful video campaigns continually test different versions of creative executions and iterate based on performance.
Video experiments is Google’s most effective tool for helping improve creative effectiveness. It lets you run quick creative or audience tests to improve your video ad performance, with no additional spending. Think of it as a real-time testing canvas to help you make informed decisions about which creative is driving the best results, or which audiences are responding to your message.