Last Updated on 2 weeks by School4Seo Team

If you are aiming to drive awareness for a global beauty brand’s new product, you should connect with potential customers through a video ad by featuring diverse characters that represent your customer.

• Include a specific call-to-action (CTA).
• Avoid humor as it’s more subjective.
• Share multiple messages about the many ways this product solves a problem.
• Feature diverse characters that represent your customer.

The correct answer is: Feature diverse characters that represent your customer.

Explanation: Feature diverse characters that represent your customer. This approach fosters inclusivity and broadens appeal. Diverse representation allows more potential customers to see themselves in the ad, creating a stronger emotional connection. This connection drives awareness and builds brand affinity. By showcasing a variety of people, the ad resonates with a wider audience, enhancing the brand’s global reach. This strategy ensures the video ad effectively communicates the brand’s message while reflecting the diversity of its customer base.

Featuring diverse characters in terms of race, ethnicity, age, gender, etc. can help viewers relate to and connect with your brand. Representation doesn’t necessarily mean showcasing multiple people; sometimes one person can be representative of a diverse group.