Last Updated on 2 weeks by School4Seo Team

You should use diverse creatives in content, theme, length, and orientation to achieve strong results the. App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment.

• Upload fewer creatives than previous app campaigns.
• Provide identical videos with minor differences.
• Provide identical videos cut to different lengths.
• Use diverse creatives in content, theme, length, and orientation.

The correct answer is: Use diverse creatives in content, theme, length, and orientation.

Explanation: You are correct. To achieve strong results in App campaigns, you should use diverse creatives in content, theme, length, and orientation.

This variety provides Google’s machine learning with more options to test and optimize. Diverse assets allow the system to tailor ads to different user preferences and placements across Google’s network. By offering various content, themes, lengths, and orientations, you enable the algorithm to find the most effective combinations for each user and moment. This approach maximizes engagement and drives better performance by ensuring ads are relevant and appealing to a broad audience.

App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. Use diverse creatives in content, theme, length, and orientation.