Home » Google Ads Creative Certification » You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad. Which tool could help you uncover this information?

You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad. Which tool could help you uncover this information?

If you are trying to determine how many people have watched key moments or skipped your video ad, you should use Video Creative Analytics to understand this metric.

  • Ads Creative Studio
  • Create with Google
  • Video Creative Analytics
  • Google’s ABCDs of effective creative

The correct answer is: Video Creative Analytics

After launching a campaign, Video Creative Analytics helps you see how many people watched the key moments in your ads. You can see, second by second, when they abandoned or skipped your ad.

Use this information to optimize and inform creative decisions, build new experiments, and get ideas for sequences and customization. It’s a great tool for customers looking for more data and insights behind their video creative beyond the standard media metrics.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/650609

Read more here: https://support.google.com/google-ads/answer/6086441

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