Combination of Attention, branding, connection and direction are the elements, captures the key principles of Google’s ABCDs of effective creative
- Attraction, Branding, Connection, Direction
- Attention, Branding, Connection, Direction
- Audience, Branding, Creativity, Direction
- Attention, Branding, Creativity, Direction
The correct answer is: Attention, Branding, Connection, Direction.
The key elements of Google’s ABCDs of effective creative are:
- Attention – Hook consumers’ attention and get them to tune in.
- Branding – Help consumers to see and/or hear your brand.
- Connection – Make consumers think/feel something about your brand.
- Direction – Encourage consumers to take action.