Last Updated on 2 weeks by School4Seo Team

If you’re an in-house marketer for an e-commerce business aiming to increase website sales. You should Include a specific call-to-action (CTA) to ask people to take action in the video ad.

• Provide multiple options for how viewers can take action.
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a generic call-to-action (CTA).
• Include a specific call-to-action (CTA).

The correct answer is: Include a specific call-to-action (CTA).

Explanation: Include a specific call-to-action (CTA) to ask people to take action in the video ad.

A clear CTA directly prompts viewers to perform the desired action, like “Shop Now” or “Visit Our Website.” This eliminates ambiguity and guides users toward conversion. Without a CTA, viewers may watch the ad but not know how to proceed. A well-placed CTA, both visually and verbally, encourages immediate action, driving traffic to your e-commerce site and increasing sales. This direct approach is crucial for maximizing the effectiveness of your video ad and achieving your sales goals.

Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. Using specific calls-to-action (for example, Visit site, Sign up, Buy now) or including a Search bar are tactics that correlate positively with all brand metrics.

Read more here: https://www.thinkwithgoogle.com/_qs/documents/8472/ABCD_Complete_V7b_HR_1.pdf