If you’re an in-house marketer for an e-commerce business aiming to increase website sales. You should Include a specific call-to-action (CTA) to ask people to take action in the video ad.
- Provide multiple options for how viewers can take action.
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Include a generic call-to-action (CTA).
- Include a specific call-to-action (CTA).
The correct answer is: Include a specific call-to-action (CTA).
Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. Using specific calls-to-action (for example, Visit site, Sign up, Buy now) or including a Search bar are tactics that correlate positively with all brand metrics.
Read more here: https://www.thinkwithgoogle.com/_qs/documents/8472/ABCD_Complete_V7b_HR_1.pdf
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