If you’re managing app campaigns for a project management software company, you should use a screen-capture video of someone using the software to track their team’s progress.
- An image of someone holding a phone with the app on-screen and a logo overlayed
- A video that tells a complete story, including the user’s project management problem and how the app solves it
- A headline that states the name of the app and a call-to-action to download
- A screen-capture video of someone using the software to track their team’s progress
The correct answer is: A screen-capture video of someone using the software to track their team’s progress.
Emphasize app experience over storytelling. Emotional appeal is important, but prioritize showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits.
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