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You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?

While connecting with viewers to drive online sales through video ads, keep the value proposition and use case precise.

  • Avoid humor as it’s more subjective.
  • Focus on audio and supers to reinforce your message.
  • Feature products in only the first and last five seconds.
  • Keep the value proposition and use case precise.

The correct answer is: Keep the value proposition and use case precise.

Keep your value proposition, use case, and pricing precise and sharp.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761

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