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Home » Google Ads Creative Certification » You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?
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You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?

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While connecting with viewers to drive online sales through video ads, keep the value proposition and use case precise.

  • Avoid humor as it’s more subjective.
  • Focus on audio and supers to reinforce your message.
  • Feature products in only the first and last five seconds.
  • Keep the value proposition and use case precise.

The correct answer is: Keep the value proposition and use case precise.

Keep your value proposition, use case, and pricing precise and sharp.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761

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