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Home » Google Ads Creative Certification » You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?
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You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?

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If your viewers are not watching the video as long as you’d like and that you created with an awareness objective, you should help them by using audio to pay attention.

  • By using a call-to-action (CTA)
  • By using audio
  • By using color
  • By using supers

The correct answer is: By using audio.

Consider sound design and voiceovers. YouTube is a sound-on platform, use it to make every execution that much more compelling.

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