You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?

If your viewers are not watching the video as long as you’d like and that you created with an awareness objective, you should help them by using audio to pay attention.

• By using a call-to-action (CTA)
• By using audio
• By using color
• By using supers

The correct answer is: By using audio.

Consider sound design and voiceovers. YouTube is a sound-on platform, use it to make every execution that much more compelling.