If your viewers are not watching the video as long as you’d like and that you created with an awareness objective, you should help them by using audio to pay attention.
- By using a call-to-action (CTA)
- By using audio
- By using color
- By using supers
The correct answer is: By using audio.
Consider sound design and voiceovers. YouTube is a sound-on platform, use it to make every execution that much more compelling.