You’re creating a Discovery campaign and need to choose images that help generate leads for the whale-watching tour company, you should choose the images of tourists enjoying their tour in scenic locations.
- Only your best-performing image from social media
- Only your main website photo
- Images of tourists in locations both on and off the tour
- Images of tourists enjoying their tour in scenic locations
The correct answer is: Images of tourists enjoying their tour in scenic locations.
Images of tourists enjoying their tours in scenic locations should be used for a local tourism company’s discovery campaign. Because contextually relevant tell a more engaging story about your products or services and are more likely to inspire action.