Home » Google Ads Creative Certification » If you’re trying to determine how many people watched key moments or skipped your video ad, which tool should you use?

If you’re trying to determine how many people watched key moments or skipped your video ad, which tool should you use?

To determine how many people watched key moments or skipped your video ad you should use Video Creative Analytics.

  • Ads Creative Studio
  • Create with Google
  • Google’s ABCDs of effective creative
  • Video Creative Analytics

The correct answer is: Video Creative Analytics.

After launching a campaign, Video Creative Analytics helps you see how many people watched the key moments in your ads. You can see, second by second, when they abandoned or skipped your ad.

Use this information to optimize and inform creative decisions, build new experiments, and get ideas for sequences and customization. It’s a great tool for customers looking for more data and insights behind their video creative beyond the standard media metrics.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/650609

Read more here: https://support.google.com/google-ads/answer/6086441

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