Home » Google Ads Creative Certification » How should you improve a video ad’s effectiveness in post-production?

How should you improve a video ad’s effectiveness in post-production?

You improve a video ad’s effectiveness in post-production by increasing the pace and tightening the framing.

  • Remove supers so they don’t compete with the audio.
  • Add closed captions since most viewers will watch with sound off.
  • Increase the pace and tighten the framing.
  • Lower the brightness to optimize for mobile device viewing.

The correct answer is: Increase the pace and tighten the framing.

YouTube is watched across a range of devices, so be sure to consider the smaller screen.

Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.

Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.

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