You improve a video ad’s effectiveness in post-production by increasing the pace and tightening the framing.
- Remove supers so they don’t compete with the audio.
- Add closed captions since most viewers will watch with sound off.
- Increase the pace and tighten the framing.
- Lower the brightness to optimize for mobile device viewing.
The correct answer is: Increase the pace and tighten the framing.
YouTube is watched across a range of devices, so be sure to consider the smaller screen.
Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.