Home » Google Ads Creative Certification » You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?

You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?

Text is an important input. Writing effective headlines and descriptions for app campaigns. Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.

  • Headlines should state only the name of the app and description lines should aim to educate and inform.
  • Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
  • Headlines should grab users’ attention and description lines should highlight the key features of the app.
  • Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.

The correct answer is: Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.

The minimum requirement for app campaigns is to enter two headlines and one description line — but you can do so much more!

Leverage both headlines and description lines

Headlines should focus on highlighting the key features of an app. Description lines should aim to educate and inform.

Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877

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