Home » Google Ads Creative Certification » You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?

You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?

If You want to make small changes to improve the first video ad that you created a few months ago, you should increase the pace and tighten the framing to achieve your goal.

  • Remove supers so they don’t compete with the audio.
  • Lower the brightness to optimize for mobile device viewing.
  • Add closed captions since most viewers will watch with sound off.
  • Increase the pace and tighten the framing.

The correct answer is: Increase the pace and tighten the framing.

Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.

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