If You want to make small changes to improve the first video ad that you created a few months ago, you should increase the pace and tighten the framing to achieve your goal.
- Remove supers so they don’t compete with the audio.
- Lower the brightness to optimize for mobile device viewing.
- Add closed captions since most viewers will watch with sound off.
- Increase the pace and tighten the framing.
The correct answer is: Increase the pace and tighten the framing.
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.