There is a technique you should use to grab and sustain viewers’ attention in the storyboard for a video ad. Use engaging pacing and tight framing to engage viewers in the storyboard for a video ad.
- Build suspense with a slow pace to start.
- Keep visuals low-contrast to avoid overwhelming viewers.
- Set up scenes to be zoomed out so viewers can see all story elements.
- Use engaging pacing and tight framing.
The correct answer is: Use engaging pacing and tight framing
YouTube is watched across a range of devices, so be sure to consider the smaller screen.
Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.