Home » Google Ads Creative Certification » You’re developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers’ attention?

You’re developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers’ attention?

There is a technique you should use to grab and sustain viewers’ attention in the storyboard for a video ad. Use engaging pacing and tight framing to engage viewers in the storyboard for a video ad.

  • Build suspense with a slow pace to start.
  • Keep visuals low-contrast to avoid overwhelming viewers.
  • Set up scenes to be zoomed out so viewers can see all story elements.
  • Use engaging pacing and tight framing.

The correct answer is: Use engaging pacing and tight framing

YouTube is watched across a range of devices, so be sure to consider the smaller screen.

Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.

Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.