There is a technique you should use to grab and sustain viewers’ attention in the storyboard for a video ad. Use engaging pacing and tight framing to engage viewers in the storyboard for a video ad.
You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?
- Build suspense with a slow pace to start.
- Keep visuals low-contrast to avoid overwhelming viewers.
- Set up scenes to be zoomed out so viewers can see all story elements.
- Use engaging pacing and tight framing.
The correct answer is: Use engaging pacing and tight framing
YouTube is watched across a range of devices, so be sure to consider the smaller screen.
Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.
Explanation: To optimize for view completions in a video ad, engage the audience with fast pacing and tight framing of the subject, whether it be a product or a person. Use large-type supers, brightness, and contrast to improve visibility on a small screen. Start the video with people on screen and experiment with the pacing to find the best speed for cuts.
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