Home » Google Ads Creative Certification » You work for a major retailer that has an annual sale. What feature would help you ensure that Search ads accurately reflect details about the sale?

You work for a major retailer that has an annual sale. What feature would help you ensure that Search ads accurately reflect details about the sale?

Countdown customizer is a feature that would help you ensure that Search ads accurately reflect details about the annual sale that your major retailer has.

  • Location insertion
  • Keyword insertion
  • Dynamic customizer
  • Countdown customizer

The correct answer is: Countdown customizer.

Let potential customers know about sales or special events by adding a countdown to your ad text. Countdown customizers count down by day, then by the hour, and finally by the minute.

You can add one countdown customizer per ad in the headline or description fields. You’ll also need at least three headlines without ad customizers for the ad to be created.

Countdown customizers come in both COUNTDOWN and GLOBAL_COUNTDOWN formats. Use GLOBAL_COUNTDOWN if you’re counting down to a time that’s consistent globally, as the time of a sports match.

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