Home » Google Ads Creative Certification » You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?

You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?

If you want viewers to pay attention to the entire ad. You should focus on the Audio element to help viewers better engage with the Video ads that you have created with the awareness objectives.

  • Call-to-action (CTA)
  • Supers
  • Color
  • Audio

The correct answer is: Audio.

Consider sound design and voiceovers. YouTube is a sound-on platform, use it to make every execution that much more compelling.

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