Last Updated on 12 months ago by School4Seo Team
Of all campaign effectiveness levers, creative is the dominant driver of return on investment (ROI), and by far the strongest on digital media.
Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?
- Creative
- Media
- Brand
- Platform
The correct answer is: Creative.
Explanation: Of all campaign effectiveness levers, creative is the dominant driver of return on investment (ROI), and by far the strongest on digital media.
This is a well-established fact according to Nielsen’s meta-analysis, and one that’s been repeatedly proven throughout years, countries, and studies.