Home » Google Ads Creative Certification » You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?

You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?

If your viewers are dropping off very quickly for your existing video ads, use audio to engage them more effectively. It is an effective way to get viewers to pay attention to an ad with an awareness objective.

  • Supers
  • Color
  • Call-to-action (CTA)
  • Audio

The correct answer is: Audio.

Consider sound design and voiceovers. YouTube is a sound-on platform, use it to make every execution that much more compelling.

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