Creative is the chief driver of return on investment for video campaign effectiveness and the strongest on digital media.
- Platform
- Brand
- Media
- Creative
The correct answer is: Creative.
Of all campaign effectiveness levers, creative is the dominant driver of return on investment (ROI), and by far the strongest on digital media.
This is a well-established fact according to Nielsen’s meta-analysis, and one that’s been repeatedly proven throughout years, countries, and studies.
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