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What is the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

Creative is the chief driver of return on investment for video campaign effectiveness and the strongest on digital media.

  • Platform
  • Brand
  • Media
  • Creative

The correct answer is: Creative.

Of all campaign effectiveness levers, creative is the dominant driver of return on investment (ROI), and by far the strongest on digital media.

This is a well-established fact according to Nielsen’s meta-analysis, and one that’s been repeatedly proven throughout years, countries, and studies.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845

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