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Home » Google Ads Creative Certification » You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?

You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?

Last Updated on 2 weeks by School4Seo Team

To set up keyword insertion in Google Ads, use {keyword: sustainable shirts}, so the ad text dynamically adjusts while showing “sustainable shirts” as the default if the keyword can’t be replaced.

  • {keyword: sustainable} shirts
  • {keyword: cotton and linen shirts}
  • {keyword: cotton and linen} shirts
  • {keyword: sustainable shirts}

The correct answer is: {keyword: sustainable shirts}

Explanation: The syntax {keyword: sustainable shirts} is the correct way to set up keyword insertion with a default phrase.

This format ensures that if the user’s search query matches a keyword in your list, that query will be dynamically inserted into the ad text. However, if the query is too long or doesn’t fit within the ad’s character limits, the default phrase “sustainable shirts” will be used. This provides a fallback option, ensuring the ad remains relevant and coherent even when dynamic insertion isn’t feasible.

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