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You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

If you’re creating a video ad for a travel company with the goal of driving bookings on their website, you should use “Book Now” call-to-actions (CTAs) in the Video ad.

  • Learn more
  • Check us out
  • Call now
  • Book now

The correct answer is: Book now.

Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. The research is clear: Asking the audience to take action and directing them to do what you want is a positive factor across marketing objectives. Giving your audience a clear CTA to reinforce your message and encouraging them to act is key.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761/

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