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Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?

Creative is a video campaign effectiveness lever and it is the top driver of return on investment and the strongest on digital media.

  • Platform
  • Brand
  • Media
  • Creative

The correct answer is: Creative.

Of all campaign effectiveness levers, creative is the dominant driver of return on investment (ROI), and by far the strongest on digital media.

This is a well-established fact according to Nielsen’s meta-analysis, and one that’s been repeatedly proven throughout years, countries, and studies.

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