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You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?

While connecting with viewers to drive online sales through video ads, keep the value proposition and use case precise.

  • Feature products in only the first and last five seconds.
  • Avoid humor as it’s more subjective.
  • Keep the value proposition and use case precise.
  • Focus on audio and supers to reinforce your message.

The correct answer is: Keep the value proposition and use case precise.

Keep your value proposition, use case, and pricing precise and sharp.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761

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