If you were developing a storyboard for a video ad and your goal was to engage viewers. Use engaging pacing and tight framing to capture and hold their attention.
If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?
- Keep visuals low-contrast to avoid overwhelming viewers.
- Set up scenes to be zoomed out so viewers can see all story elements.
- Build suspense with a slow pace to start.
- Use engaging pacing and tight framing.
The correct answer is: Use engaging pacing and tight framing.
YouTube is watched across a range of devices, so be sure to consider the smaller screen.
Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.
Get to the heart of the story faster, and use engaging pacing and tight framing to drop viewers in.
Explanation: To optimize view completions in a video ad, use engaging pacing and tight framing. Use tight framing on the subject, whether it’s a product or a person and use faster pacing, large-type supers, brightness and contrast to ensure visibility. Use fast pacing and open with people on screen, as faster-paced ads perform better in terms of view-through results. Tight framing and featuring faces appeals to leaned-in YouTube audiences. Experiment with ad pacing to find the best speed for cuts to see gains.
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