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You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?

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You should use the Brand Lift for a Google Video campaign with an awareness goal, to understand the extent to which your campaign shifts user perception or behavior.

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You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?

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To run a Google Video campaign with an awareness goal, you should use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.

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If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

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For a Google Video campaign with an awareness goal, you should use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.

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If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

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For the consideration goal, you should use Brand Lift to understand the extent to which your campaign influences viewer perception or intent for your product.

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You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?

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You’d use Brand Lift to understand the extent to which your campaign influences viewer perception or intent for your product.

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You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like “Video played to,” what measurement solution would you use?

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In addition to fundamental video metrics like “Video played to”, you’d use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.

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You’re running a Google Video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like “Video played to,” what measurement solution would you use?

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to measure these things: how many times people were served your ads and how many times they were each served across devices and formats

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If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

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You should use Unique Reach and Frequency to measure how many people were served your ads and how many times they were each served across devices and formats in addition to fundamental video metrics like “Video played to”.

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You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?

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You should use Unique Reach and Frequency to measure how many people were served your ads and how many times they were each served across devices and formats in addition to fundamental video metrics such as “Video played to”.

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You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

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You should use Skippable in-stream ads and bumper ads, a mix of awareness ad formats if you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget.

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Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

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Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, you should use Bumper ads and skippable in-stream ads .

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You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?

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You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions you should use skippable in-stream ads and non-skippable in-stream ads, that is the mix of awareness ad formats.

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Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?

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Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions You’d use skippable in-stream ads and non-skippable in-stream ads.

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To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?

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Drive maximum reach and video completions with a combination of skippable and non-skippable in-stream ads. Skippable ads let viewers skip after 5 seconds, while non-skippable ads are 15 seconds or shorter. This ad format mix maximizes audience reach and video completions.

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Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?

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The ABCDs of YouTube contains the third element of direct Make the call-to-action audible and visible.

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Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?

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Yvette will have to use Max Conversions for her TrueView for action campaign to drive online sales of her new wedding band designs.

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What type of advertiser is a good fit for TrueView for action?

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An advertiser who’s looking to drive clicks to their website for on-site conversions. This type of advertiser is a good fit for TrueView for action.

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Where does a YouTube masthead ad unit run?

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A YouTube masthead ad unit is run on the YouTube homepage.

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Which is a best practice for creating effective bumper ads?

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Focus on a single product, feature, or brand message is a best practice for creating effective bumper ads.

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How can you produce video ads to perform well on YouTube?

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You produce video ads with Frame tightly and pace quickly to perform well on YouTube

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How can you create video ads to maximize effectiveness on YouTube?

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You should build video ads from the ground up rather than modifying your TV spot to maximize effectiveness on YouTube.

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What’s the best description of Affinity Audiences on YouTube?

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The best description of Affinity Audiences on YouTube is: Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.

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Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client?

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Ira should recommends Life Events audience solution to the client who is looking to attract brides-to-be, for a new bridal shop.

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YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

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They can spur meaningful actions you can measure. This is other marketing objective YouTube and Google video solutions can fulfill apart from increasing awareness by keeping your brand at the top of customers’ minds and boosting consideration by inviting customers to engage with your brand during high-intent moments.

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How does an advertiser benefit from using Google Trends?

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An advertiser can discover the top questions their target audience is asking from using Google Trends.

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How does an advertiser benefit from using Google Surveys?

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Google Surveys can validate the advertiser’s idea through the world’s largest focus group. This is how an advertiser benefit from using Google Surveys.

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Which of the following is not an example of Detailed Demographics?

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Car ownership status is not an example of Detailed Demographics. Because Demographic targeting allows you to reach audiences based on quantifiable characteristics.

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Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

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Custom Affinity audience would be the ideal audience solution for Zane’s YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area.

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Which elements are used to build a Custom Affinity audience?

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Keywords, places, website URLs, and app downloads are the elements, used to build a Custom Affinity audience.

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Which is a key benefit of TrueView discovery?

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It reaches users scrolling down the YouTube home page. It is a key benefit of TrueView discovery.

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Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

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We leave out the recommendation to Connect with the viewer through emotion and storytelling. Connect: Make your audience think or feel something about your brand.

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Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)

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YouTube on TV screens and Mobile live streaming are the two next generation innovations Landon can share with his client. Because she believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership.

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What’s a key benefit of TrueView for reach?

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It optimizes for impressions instead of views. It’s a key benefit of TrueView for reach.

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What’s one of Google and YouTube’s awareness products?

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TrueView for Reach OR Video Masthead OR Bumper Ads are Google and YouTube’s awareness products.

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When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

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A “lowest funnel” audiences Remarketing or Customer Match is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert.

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Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

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Over 40% of global shoppers purchased products they discovered on YouTube. This makes YouTube ideal for driving action

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Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

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Max Conversions bidding type would be best for the TrueView for action campaign in the scenario where Mina has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition.

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Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a customer match audience. What’s the three-step process for creating a customer match audience?

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The three-step process for creating a customer match audience is Upload data, match the data, and create audience lists. Using this audience Leigh can reach past customers with their new makeup product i.e new line of mascara.

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Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution did Lou suggest to his client?

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The YouTube intent audience solution Lou suggested to his client is Custom Intent audiences. Because his client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision.

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Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s custom affinity audience?

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Keywords, places, website URLs, and app downloads are the elements that build Sara’s custom affinity audience because she’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app.

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Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?

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Amy can get the information she needs from YouTube Analytics by downloading the traffic sources report. Her latest YouTube advertising campaign was a tremendous success and she knows this data would help her improve her future performance.

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Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?

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Custom Affinity, a YouTube audience solution Audra could choose as a marketing manager for a concert venue to reach these users who are fans of the musicians they’ve already booked for the summer.

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What’s a key benefit of TrueView in-stream?

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TrueView in-stream optimizes for impressions instead of views and helps advertisers maximize views.

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Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

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Similar Audiences would be the ideal first-party data audience solution for letting Jasmine’s client find new customers who share characteristics with their existing ones.

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Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

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60% of YouTube watch-time happens on mobile devices.

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