You should use product and brand consideration in your Google Video campaign to achieve your goal of increasing retention and loyalty for your brand.

• You should use lead generation.
• You should use brand awareness and reach.
• You should use online sales.
• You should use product and brand consideration.

The correct answer is: You should use product and brand consideration.

Explanation: To increase retention and loyalty for your brand, a “Product & Brand Consideration” Google Video campaign is recommended. This type of campaign focuses on building brand recognition and awareness, and promoting favorable perceptions of the brand, which can lead to increased customer loyalty.