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What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

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Skippable in-stream ads and in-feed video ads are the two video ad formats, optimized for engagement and designed to help customers think of you first when they’re looking to buy.

  • Non-skippable in-stream ads and skippable in-stream ads
  • Skippable in-stream ads and bumper ads
  • Non-skippable in-stream ads and in-feed video ads
  • Skippable in-stream ads and in-feed video ads

The correct answer is: Skippable in-stream ads and in-feed video ads

Explanation: Skippable in-stream ads and in-feed video ads are optimized for engagement and designed to help customers think of you first when they’re looking to buy. In-feed video ads appear in YouTube search results, watch next, and the YouTube Home feed while skippable in-stream ads play before, during, or after other videos on YouTube and other Google video partners. Both ad formats drive conversions, influence consideration, and reach new users across multiple devices.

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