You’d choose skippable in-stream ads and in-feed video ads if looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy.

• You’d choose skippable in-stream ads and bumper ads.
• You’d choose non-skippable in-stream ads and skippable in-stream ads.
• You’d choose non-skippable in-stream ads and in-feed video ads.
• You’d choose skippable in-stream ads and in-feed video ads.

The correct answer is: You’d choose skippable in-stream ads and in-feed video ads.

Explanation: For maximum engagement and to be top-of-mind for customers when they’re ready to buy, both skippable in-stream ads and in-feed video ads are recommended. Skippable in-stream ads drive conversions and reach new users across devices, with the option to pay based on overall impressions, or video interaction. In-feed video ads build brand consideration by appearing in YouTube search results, YouTube watch next, and the app’s Home feed, delivering information to viewers actively consuming relevant content. Both formats offer interactive features like call-to-action buttons and are optimized for engagement and customer consideration.