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Home » Google Video Advertising Exam Answers » You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?
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You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?

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You should use the Brand Lift for a Google Video campaign with an awareness goal, to understand the extent to which your campaign shifts user perception or behavior.

  • Viewability with Active View
  • Brand Lift 
  • Reach Planner
  • Unique Reach and Frequency

The correct answer is: Brand Lift

Explanation: To understand the impact of a Google Video campaign with an awareness goal on user perception or behavior, in addition to basic video metrics such as “Video played to,” it would be beneficial to use a measurement solution such as brand lift surveys or website conversion tracking. These methods can provide insights into how the campaign affected user perceptions of the brand or led to specific actions on the website.

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