Start with Customer Match, then expand to Affinity Audiences to run a video action campaign and want to start with lower-funnel audiences and then expand.

• Start with your data segments, then expand to Customer Match.
• Start with your data segments, then expand to Affinity Audiences.
• Start with Customer Match, then expand to your data segments.
• Start with Customer Match, then expand to Affinity Audiences.

The correct answer is: Start with Customer Match, then expand to Affinity Audiences.

Explanation: Start with lower-funnel audiences using Google Ads Customer Match, which allows you to reach customers based on the data you have shared with Google. Customer data is transformed into hashed codes and is only used for creating Customer Match audiences and ensuring compliance with Google policies. This data is confidential, secure, limited in use and access, and deleted promptly once the process is complete. Later expand reach using Affinity Audience Segment which allows you to reach people based on their passions, habits, and interests, across multiple channels such as Search, Display, Video, Gmail, etc.