To run a Google Video campaign with an awareness goal, you should use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.

• Viewability with Active View
• Brand Lift
• Reach Planner
• Unique Reach and Frequency

The correct answer is: Brand Lift

Explanation: To understand the effectiveness of a Google Video campaign with an awareness goal on user perception and behavior, in addition to basic video metrics like “Video played to”, it is recommended to use measurement solutions such as brand lift surveys and website conversion tracking. Brand lift surveys measure the impact of the campaign on users’ brand awareness, consideration, and intent to purchase, while website conversion tracking measures the number of users who took a specific action on the website after seeing the campaign. This will provide a more comprehensive understanding of the campaign’s impact.