To reach new and relevant audiences who are likely to convert, you should opt into optimized targeting when creating a video action campaign.
- To reach new and relevant audiences who are likely to convert.
- To remove users from your data segments who aren’t likely to convert.
- To remove audience solutions you’ve applied that aren’t driving conversions.
- To reach audiences already familiar with your brand who are likely to convert.
The correct answer is: To reach new and relevant audiences who are likely to convert.
Explanation: Optimized targeting can help improve the performance of your video action campaign by reaching new and relevant audiences that are more likely to convert. This feature looks beyond manually-selected audience segments to identify other audience segments that may be beneficial for your campaign. It is particularly useful for advertisers who want to acquire new customers, increase conversions without increasing bids, or identify new people who perform well for their campaign. Optimized targeting is automatically turned on for all campaigns, but can be turned off in ad group settings if desired. Additionally, targeting signals such as audience segments or keywords can be added to further improve the performance of optimized targeting.