If you’re running a video action campaign that starts with lower-funnel audiences before expanding, you’d start with Customer Match, then expand to Affinity Audiences.

• You’d start with your data segments, then expand to Customer Match
• You’d start with your data segments, then expand to Affinity Audiences.
• You’d should start with Customer Match, then expand to your data segments.
• You’d start with Customer Match, then expand to Affinity Audiences.

The correct answer is: You’d start with Customer Match, then expand to Affinity Audiences.

Explanation: For a video action campaign that starts with lower-funnel audiences before expanding, a combination of Customer Match and Affinity Audience Segment should be used. Customer Match uses customer information to reach them through ads, and ensures security of the data through limited use, access, sharing, and retention. Affinity Audience Segment targets people based on their interests and habits, and can reach the right audience through Search, Display, Standard Shopping, Video campaigns, Gmail, and Display & Video 360.