When creating a video action campaign, it is a good idea to opt into optimized targeting because it’ll help you reach new and relevant audiences who are likely to convert.

• Because it’ll remove users from your data segments who aren’t likely to convert.
• Because it’ll remove audience solutions you’ve applied that aren’t driving conversions.
• Because it’ll help you reach new and relevant audiences who are likely to convert.
• Because it’ll help you reach audiences already familiar with your brand who are likely to convert.

The correct answer is: Because it’ll help you reach new and relevant audiences who are likely to convert.

Explanation: When creating a video action campaign, opting into optimized targeting is beneficial because it finds audience segments that may have been missed in manual selection. This improves the campaign’s performance by reaching new, relevant audiences that are likely to convert. Optimized targeting is automatically on for all campaigns and can be turned off in ad group settings. It also allows the use of criteria like audience segments or keywords to find similar audiences for ads to be served on. Choosing to use optimized targeting can increase conversions without increasing costs.