You should include a specific call-to-action (CTA) in your video ads if You’re creating a video ad with a purpose to ask people to take action on your website.

• Provide multiple options for how viewers can take action.
• Include a specific call-to-action (CTA).
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a generic call-to-action (CTA).

The correct answer is: Include a specific call-to-action (CTA).

Explanation: To encourage people to take action on your website through a video ad, you should include a specific call-to-action (CTA). A call-to-action overlay is an interactive element that appears over the ad and can drive clicks to your website. You can add a CTA overlay when creating or editing an ad in a YouTube & partners line item by clicking on “Call to action” and adding a call to action and headline. CTAs direct users to the website you specify as your landing page URL and appear alongside the headline, up to 10 characters including spaces. Headlines promote your product or service and are the primary line of text next to your video ad, they can contain up to 15 characters including spaces.