If you’re building a Google Video campaign and your goal is to grow brand consideration, you should use video ad sequencing to reinforce a message by telling a story through a series of videos.

• To drive actions on your website by telling a story through a series of videos.
• To maximize ad engagement by telling a story through a series of videos. 
• To communicate multiple messages by telling a story through a series of videos.
• To reinforce a message by telling a story through a series of videos.

The correct answer is: To reinforce a message by telling a story through a series of videos.

Explanation: Using video ad sequencing in a Google Video campaign can help to grow brand consideration by reinforcing a message through storytelling. Video ad sequencing allows marketers to tell a product or brand story through a series of videos, in the order that they determine. This approach can build interest, reinforce a message, or create a unifying theme. According to a Google/Ipsos study, video ad sequencing can drive key message retention more effectively than single, 30-second, skippable in-stream ads. There are five sequences to choose from, and marketers can test, iterate and personalize content to achieve optimal performance.