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Home » Google Video Advertising Exam Answers » You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?
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You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?

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You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. You should use “Book now” call-to-actions (CTAs) in the ad.

  • Check us out
  • Learn more
  • Call now
  • Book now

The correct answer is: Book now

Explanation: For a video ad promoting a salon with the goal of driving client bookings through the salon’s website, the most effective call-to-action (CTA) to use in the ad would be “Book Now.” This specific action-oriented CTA encourages the audience to take the desired action immediately, leading to better performance compared to more generic CTAs like “Learn More.”

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